Carey O'Connor
Marketing & Communications Leader
Phone:
832-527-7905
Email:
Address:
12626 Banchory Leaf Drive
Humble, TX 77346
Summary
Dynamic marketing communications leader with the creative insight and strategic acumen to advance business objectives. Brings messaging expertise, honed over 15 years of planning and executing high-stakes communications initiatives for organizations amid rapid-growth, rebranding, or rebuilding. Accomplished writer of compelling content, master of media relations, manager of digital platforms, planner of experiential marketing events, and ultimately, creator of brand advocates.
Experience
Senior Director of Marketing & Communications
For The Record: remote
November 2021 - present
Twice-promoted leader of a global marketing team with a B2B SaaS focus. Developed tactical public relations campaigns, conducted impactful media outreach, and spun a crisis communications situation into positive earned media placements. Drove the product launch of the company’s flagship AI-based speech-to-text transcription service, exceeding expected KPIs. Outlined a new communications strategy and coached internal business leaders to ensure consistent messaging. Orchestrated creative, large-scale events, including trade show exhibitions, technical demonstrations, and corporate receptions. Fostered brand awareness and brand engagement.
Marketing & Public Relations Manager
City of Pasadena: Pasadena, TX
February 2017 - September 2021
Hired to advance animal welfare, revamp public image, and manage a new adoption center. Used social media storytelling to exponentially increase followers and reach an audience of nearly one million per month. Managed public relations and crisis communications. Increased positive public sentiment as evidenced by online reviews and a 35% increase in donations. Secured more than $200,000 in grant funding from PetSmart Charities. Created new educational initiatives, fundraisers, events, and community outreach programs.
Copywriter
Freelance: Remote
January 2010 - February 2017
Marketing Communications Manager
Erdman: Madison, WI
October 2007 - January 2010
Marketing Communications Specialist
JT Packard: Verona, WI
March 2006 - October 2007
Wrote creative and persuasive content for websites, advertisements, and brochures for B2B, B2C, and nonprofit organizations.. Applied knowledge of SEO and persuasive frameworks to ensure online visibility. Edited sensitive financial reports and sales proposals for multi-million dollar projects. Participated in the creative process for comprehensive product branding. Worked exclusively by referral for local, national, and international clients.
Twice-promoted people-manager, led comprehensive rebranding initiatives for healthcare design-build firm following a merger. Cultivated relationships with media to shift the discourse and generate positive press. Introduced social media and integrated digital marketing. Restructured proposal process to increase response rate—a significant KPI.
Played a pivotal role in the communications efforts of a technology start-up recognized by Inc. 500 as one of the fastest growing companies in the U.S. Enacted public relations campaigns that resulted in earned media placements. Increased online traffic by 40% and sales lead generation by 20%.
