Public Relations
Earned Media
Ever heard of the blue light stare? That's the glazed-over look people get after scrolling through an endless stream of curated content. If you want to break through the noise and keep people from slipping into that vacant trance, you need more than just a cat photo or clever quip.
If you want people to pay attention to your post, you need a social media guru who can pair a snappy headline with an interesting image, then hook someone with the hint of a story. You need someone who can take complex information and distill it into an elevator pitch. You need someone who can alter content based on the platform and audience, yet still remain true to your brand. And you need someone with an original voice.
Beyond creating knock out content, you also need someone who knows when to post. Which accounts to tag. Words to avoid. Hashtags to test.
Check out my social media samples. They're less than 100 words, so there's no fluff, just results.
Crisis Communications
That panic-inducing moment when a company’s reputation is teetering on the edge of a cliff, ready to plunge into the abyss of bad publicity... But if you're savvy enough, you can pull off a rescue mission worthy of the big screen.
Crisis management is more than just damage control; it’s about being two steps ahead. You need someone who can navigate the media landscape with the finesse of a chess master, anticipating moves and making calculated decisions. They’ll know when to release a statement, who to reach out to, and how to steer the conversation back on track. And they’ll do it all while keeping your brand’s integrity intact.
In times of crisis, it’s not just about surviving the storm—it’s about coming out stronger on the other side. So, when the pressure's on, make sure you have an expert who can turn potential pitfalls into opportunities for earned media that shines.
Check out my crisis management successes—real-world examples where we didn’t just manage the narrative; we owned it
Image Management
Image is the first impression, the lasting memory, and everything in between. But what happens when that image takes a hit, or worse, starts to crumble? That’s where image management comes in—your lifeline to staying in control.
Image management isn’t just about putting out fires; it’s about shaping the narrative before it even begins. You need someone who can see the big picture while paying attention to the smallest details. They’ll know when to polish, when to pivot, and when to push a fresh perspective. Think of them as a brand curator—someone who makes sure every pixel of your public persona is picture-perfect.
No brand is immune to slip-ups. The key is how you handle them. With the right image management strategy, a potential mishap can become a masterpiece in the making. It’s all about having a steady hand and a creative vision, turning challenges into opportunities to reinforce your brand’s identity.
So, whether your image needs a touch-up or a total makeover, make sure you have an expert on board who can manage it with precision and flair.